Analisis Faktor yang Mempengaruhi Efektivitas Komunikasi melalui WhatsApp pada CV Mulia Buana Jaya
DOI:
https://doi.org/10.63447/jimik.v6i2.1407Keywords:
WhatsApp, Internal Communication, External Communication, Communication EffectivenessAbstract
The development of communication technology has brought innovations such as digital platforms communication like WhatsApp, making communication easier across distances. CV Mulia Buana Jaya uses WhatsApp for both internal and external communication. Although it offers convenience and speed, its use in supporting corporate communication requires evaluation. This study aims to analyze the factors influencing the utilization of WhatsApp in internal and external communication in the company and their impact on communication effectiveness. The novelty of this study is mix method approach, combining qualitative method using thematic analysis through and and quantitative method using multiple linear regression analysis. Data collection was done through semi-structured interviews with six informants (purposive sampling) and questionnaires distributed to 60 respondents (Slovin's formula and stratified random sampling). The data provided by respondents used a Likert scale and analyzed with IBM SPSS Statistics 25. The result of this research findings reveal three key factors influencing the utilization of WhatsApp in internal and external communication in company is ease of use, usefulness, and security. These factors positively and significantly impact communication effectiveness, both individually and collectively. The findings offer practical implications for the company in evaluating and optimizing the use of WhatsApp to improve internal and external communication effectiveness.
Downloads
References
Adawiyyah, V. R. A., Reffiansyah, N. A., & Anbiya, B. F. (2024). Teknologi Pembelajaran: Peran WhatsApp dalam Interaksi Pendidik dan Peserta Didik. Jurnal Edukasi, 2(2), 84-98. https://doi.org/10.60132/edu.v2i2.271.
Aditya, R., & Wardhana, A. (2016). Pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention dengan pendekatan Technology Acceptance Model (TAM) pada pengguna Instant Messaging LINE di Indonesia. Jurnal Siasat Bisnis, 20(1), 24-32. https://doi.org/10.20885/jsb.vol20.iss1.art3.
Arianto, B. (2022). Peran media sosial dalam penguatan komunikasi bisnis kewargaan di era ekonomi digital. Jurnal Ekonomi Perjuangan, 4(2), 132-146.
Bonsu, N. O., Bervell, B., Armah, J. K., Aheto, S. P. K., & Arkorful, V. (2021). WhatsApp use in teaching and learning during COVID-19 pandemic period: Investigating the initial attitudes and acceptance of students. Library Philosophy and Practice, 6362.
Cahyo, K. N., Martini, M., & Riana, E. (2019). Perancangan sistem informasi pengelolaan kuesioner pelatihan pada PT Brainmatics Cipta Informatika. Journal of Information System Research (JOSH), 1(1), 45-53.
Darma, B. (2021). Statistika penelitian menggunakan SPSS (Uji validitas, uji reliabilitas, regresi linier sederhana, regresi linier berganda, uji t, uji F, R2). Guepedia.
Dilasari, E. M., & Yosita, G. (2022). Pengaruh Cita Rasa Dan Promosi Melalui Media Sosial Terhadap Keputusan Pembelian Konsumen Kopi Janji Jiwa Bandar Lampung. REVENUE: Jurnal Manajemen Bisnis Islam, 3(1), 25-40. https://doi.org/10.24042/revenue.v3i1.10448.
Gofur, A. (2019). PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1). https://doi.org/10.36226/jrmb.v4i1.240.
Heriyanto, H. (2018). Thematic Analysis sebagai Metode Menganalisa Data untuk Penelitian Kualitatif. Anuva, 2(3). https://doi.org/10.14710/anuva.2.3.317-324.
Listyorini, M. D., & Susanty, A. I. (2019). Corporate Internal Communication through the Use of WhatsApp Messaging Application and the Employee Performance of an IT Company in Indonesia. https://doi.org/10.2991/icebef-18.2019.170.
Mardiatmoko, G. (2020). Pentingnya uji asumsi klasik pada analisis regresi linier berganda (studi kasus penyusunan persamaan allometrik kenari muda [canarium indicum l.]). BAREKENG: Jurnal Ilmu Matematika Dan Terapan, 14(3), 333-342. https://doi.org/10.30598/barekengvol14iss3pp333-342.
Mariyono, D. (2024). MENGUASAI PENELITIAN KUALITATIF Metode, Analisis Terapan, dan Arah Masa Depan. Cipta Media Nusantara.
Martins, L. V., Yanto, F., Novianto, U., Dewi, K. A. K., Fuah, R. W., Pesiwarissa, L. F., ... & Budiarti, S. (2024). Pengantar Metodologi Penelitian: Strategi dan Teknik. Intelektual Manifes Media.
Mona, M., Kekenusa, J., & Prang, J. (2015). Penggunaan Regresi Linear Berganda untuk Menganalisis Pendapatan Petani Kelapa. Studi Kasus: Petani Kelapa Di Desa Beo, Kecamatan Beo Kabupaten Talaud. D’CARTESIAN, 4(2). https://doi.org/10.35799/dc.4.2.2015.9211.
Muthahharah, I., & Inayanti Fatwa. (2022). Analisis Regresi Linear Berganda Untuk Media Pembelajaran Daring Terhadap Prestasi Belajar Mahasiswa di STKIP Pembangunan. Jurnal MSA ( Matematika Dan Statistika Serta Aplikasinya ), 10(1). https://doi.org/10.24252/msa.v10i1.25145.
Nasar, A., Saputra, D. H., Arkaan, M. R., Ferlyando, M. B., Andriansyah, M. T., & Pangestu, P. D. (2024). Uji Prasyarat Analisis. Jurnal Ekonomi Dan Bisnis, 2(6), 786-799.
Ningrum, N. A. P., & Pramonojati, T. A. (2019). Pengaruh Penggunaan Aplikasi Whatsapp terhadap Efektivitas Komunikasi Organisasi di Lingkungan Pegawai Dinas Pariwisata DIY. eProceedings of Management, 6(1).
Nugraha, B. (2022). Pengembangan uji statistik: Implementasi metode regresi linier berganda dengan pertimbangan uji asumsi klasik. Pradina Pustaka.
Nurdiana, D. (2020). Pengaruh Profitabilitas Dan Kebijakan Deviden Terhadap Return Saham. Rekaman: Riset Ekonomi Bidang Akuntansi Dan Manajemen, 4(1), 84-91.
Nurjanah, M., Dewi, D. T., Al Fathan, K. M., & Mawardini, I. D. (2022). LITERASI NUMERASI DALAM PEMBELAJARAN TEMATIK SISWA KELAS 3 SD/MI. Muallimuna : Jurnal Madrasah Ibtidaiyah, 7(2). https://doi.org/10.31602/muallimuna.v7i2.6499.
Pangaribuan, T., Diana Sari, Caecilia Suprapti Dwi Takariani, & Simatupang, O. (2023). KESADARAN KEAMANAN DAN PRIVASI DATA PENGGUNA WHATSAPP (STUDI KASUS DI PROVINSI JAWA BARAT). Jurnal Studi Komunikasi Dan Media, 27(1), 93–108. https://doi.org/10.17933/jskm.2023.5129.
Purba, F. F., & Kristanto, Y. I. (2021). Analisis Pengaruh Technology Acceptance Model (Tam) Terhadap Penggunaan Media Sosial Instagram. Researchgate. Net, no. July, 0-6.
Rahartri, L. I. P. I. (2019). " WHATSAPP" MEDIA KOMUNIKASI EFEKTIF MASA KINI (STUDI KASUS PADA LAYANAN JASA INFORMASI ILMIAH DI KAWASAN PUSPIPTEK. VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan, 21(2), 147-156.
Rahmansari, R. (2018). Penggunaan Aplikasi WhatsApp dalam Komunikasi Organisasi Pegawai Dinas Lingkungan Hidup dan Kebersihan Sidoarjo. Jurnal Ilmiah Manajemen Publik Dan Kebijakan Sosial, 1(2). https://doi.org/10.25139/jmnegara.v1i2.788.
Rahmawati, A. F. (2024). ANALISIS PENGALAMAN PENGGUNA APLIKASI WHATSAPP BERDASARKAN USER EXPERIENCE QUESTIONNAIRE (Doctoral dissertation, UIN SUNAN KALIJAGA YOGYAKARTA).
Risqi, M., Septiazi, F., & Yuliana, N. (2023). Triwikrama: Jurnal Multidisiplin Ilmu Sosial Analisis Pengaruh Media Sosial Terhadap Gerakan Boikot Produk Israel Di Indonesia. Jurnal Multidisiplin Ilmu Sosial, 2(4), 2023-2054.
Rodas, M. A. (2023). Everyone, Everywhere, All at Once: A Mixed-Method Approach About the Use of WhatsApp for Work Purposes (Doctoral dissertation, Rutgers The State University of New Jersey, Graduate School-Newark).
Sakib, S. M. (2016). Influence of WhatsApp on communication in internal organizational. Influence of WhatsApp on communication in internal organizational (October 1, 2016).
Sumirat, P. PENGARUH SOSIAL MEDIA WHATSAPP TERHADAP EFEKTIFITAS KOMUNIKASI KARYAWAN PT. ASIA DWIMITRA INDUSTRI TANGERANG. JURNAL KOMUNIKASI STIKOM PROSIA, 40.
Suryanada, A. K., & Aprilia, M. P. (2024, December). The Communication Patterns In Whatsapp Groups To Enhance Communication Effectiveness (A Case Study In “Guyub Rukun” Family Whatsapp Group). In International Conference on Communication and Media Digital (Vol. 1, No. 1, pp. 181-194).
Susanto, D., Risnita, & Jailani, M. S. (2023). Teknik Pemeriksaan Keabsahan Data Dalam Penelitian Ilmiah. Jurnal QOSIM Jurnal Pendidikan Sosial & Humaniora, 1(1). https://doi.org/10.61104/jq.v1i1.60.
Swarjana, I. K., & Skm, M. P. H. (2022). Populasi-sampel, teknik sampling & bias dalam penelitian. Penerbit Andi.
Wijaksana, W. K., Rahayu, W. I., Saputra, M. H. K., & ST, M. (2020). Regresi Linear Untuk Prediksi Jumlah Pengunjuing Terhadap Jumlah Petugas Dalam Menentukan Penjadwalan Penjagaan. CV. Kreatif Industri Nusantara.
Willig, C., & Rogers, W. S. (Eds.). (2017). The SAGE handbook of qualitative research in psychology. Sage.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
