Strategi Komunikasi Program Jurnal Adhyaksa dalam Edukasi Hukum Publik: Analisis Teori Multimedia Kognitif di Kanal YouTube
DOI:
https://doi.org/10.63447/jimik.v6i2.1431Keywords:
Jurnal Adhyaksa, Educational Media, Cognitive Multimedia, Communication Strategy, YouTubeAbstract
The Jurnal Adhyaksa program is a public legal education initiative developed by the Attorney General’s Office of the Republic of Indonesia through its YouTube channel. This study aims to analyze the communication strategy applied in the program by referring to communication strategy theory and the Cognitive Theory of Multimedia Learning. A descriptive qualitative approach was employed, utilizing observation of twelve episodes, in-depth interviews, and document analysis. The data were analyzed using the SWOT framework to evaluate the strengths, weaknesses, opportunities, and threats of the communication strategy implemented. The findings reveal that the program has applied most principles of cognitive multimedia, including coherence, signaling, modality, and contiguity, which contribute to the effectiveness of legal message delivery through visual media. The communication strategy also includes the construction of informative, persuasive, and educational messages, along with the use of multiplatform media. However, limitations were identified in content segmentation, audience interactivity, and the adaptation of communication style to Generation Z’s characteristics. These findings highlight the importance of strengthening a more participatory, personalized, and cross-media communication strategy to sustainably support public digital legal literacy.
Downloads
References
Ayuningtyas, F., & Abdullah, A. Z. (2017). Kognisi Sosial Melalui Situs Jejaring Youtube Pada Komunitas Online (Studi Kasus pada Komunitas Online LinkPictureID). Jurnal Komunikasi, 9(2), 137-150.
Billa, R. S., Milyartini, R., & Tawangsasi, U. MEMBUKA TABIR PENYAJIAN INFORMASI WHISTLE VOICE DALAM TIGA CHANNEL YOUTUBE TERPOPULER. SWARA, 3(3), 115-128. https://doi.org/10.17509/swara.v3i3.37981.
Cangara, H. (2022). Perencanaan & Strategi Komunikasi (Cetakan ke). Rajagrafindo Persada.
Halim, A. (2024). Studi tentang perilaku konsumen generasi z dan pengaruhnya terhadap pasar. Circle Archive, 1(5).
Hanum, R. A., Mirawati, I., & El Karimah, K. (2023). Mengembangkan Pesan Whatsapp tentang Edukasi Mindful Parenting dengan Prinsip Cognitive Theory of Multimedia Learning. AGUNA: Jurnal Ilmu Komunikasi, 4(1), 75-90. http://dx.doi.org/10.35671/aguna.v4i1.2230.
Harahap, S. M., Rizki, J. W. S., & Siregar, E. Z. (2022). Strategi komunikasi organisasi.
Herminingsih, H., Nurdin, N., & Saguni, F. (2022). Pengaruh Youtube Sebagai Media Pembelajaran Dalam Perkembangan Kognitif, Afektif Dan Psikomotor Siswa. Prosiding Kajian Islam Dan Integrasi Ilmu Di Era Society (KIIIES) 5.0, 1(1), 79-84.
Kuantitatif, P. P. (2016). Metode Penelitian Kunatitatif Kualitatif dan R&D. Alfabeta, Bandung.
Lasabuda, N. E. (2018). PENGEMBANGAN MEDIA YOUTUBE DALAM PEMBELAJARAN MATEMATIKA (SUATU PENELITIAN DI SMK KESEHATAN BAKTI NUSANTARA GORONTALO). Jurnal Pascasarjana, 2(2), 270-275.
Milenia, A., Suryawati, I. G. A. A., & Joni, I. D. A. S. (2021). Strategi Komunikasi Fbi Bali Radio Dalam Meningkatkan Pendengar Program Hi Bali. Ojs. Unud. Ac. Id.
Salim, I. A. (2024). Strategi komunikasi persuasif kanal youtube jeda nulis dalam pengarusutamaan toleransi beragama (program indonesia rumah bersama) (Doctoral dissertation, UIN KH Abdurrahman Wahid Pekalongan).
Sasoko, D. M., & Mahrudi, I. (2022). Teknik Analisis SWOT Dalam Sebuah Perencanaan Kegiatan. Jurnal Studi Interdisipliner Perspektif, 22(1), 8-19.
Shifaunnawa, T. S. (2022). Strategi Komunikasi Dakwah Channel Youtube Film Maker Muslim Dalam Menyampaikan Nilai-Nilai Islam Melalui Film Pendek, Skripsi (Doctoral dissertation, IAIN KUDUS).
Waruwu, M. (2024). Pendekatan penelitian kualitatif: Konsep, prosedur, kelebihan dan peran di bidang pendidikan. Afeksi: Jurnal Penelitian Dan Evaluasi Pendidikan, 5(2), 198-211.
ZEN, M. W. A. (2023). Strategi komunikasi komisi pemilihan umum (kpu) riau dalam mensosialisasikan pemilu 2024 (Doctoral dissertation, UIN SUSKA RIAU).
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
