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Vol. 5 No. 1 (2024) • Articles
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Jalinan Komunikasi antara Public Relations dan Jurnalis dalam Membangun Media Relations Bermakna (Studi Kasus: Tokopedia dan Kompas.com, Sub-Rubik: Money)

Fardhal Virgiawan Ramadhan
Universitas Paramadina
Rini Sudarmanti
Universitas Paramadina
Published: January 10, 2024 Pages: 832-841
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Abstract

The relationship between PR and jurnalist has an important role in building sustainable media relations. This is because these two roles have a big influence in distributing information in the fields of economics, politics, social and even entertainment, lifestyle, trends, health, food, and finance. Tokopedia, as one of the largest e-Commerce in Indonesia, of course, must have a good relationship with journalist so that the news and information presented are interesting and do not affect the company's image. It is known that Tokopedia has a media relations relationship with Kompas.com, this is known from the news in the Money sub-rub. The aim of this research is to determine the relationship between PR and journalism between Tokopedia and Kompas.com in the Money sub-rub. The method used in this research is qualitative research methods with analytical descriptive research. The author will explain and analyze the relationship between PR and journalist on Tokopedia and Kompas.com. The results of this research show that for Tokopedia PR, the role of reporting information about the company will certainly be related to the company's image and reputation. Meanwhile, the role of Kompas.com journalist is not just to publish trending news but can provide and even help improve the company's image and reputation or even vice versa.

Keywords:
Public Relations Journalist Media Relations Tokopedia Kompas.com
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Author Biographies
Fardhal Virgiawan Ramadhan Universitas Paramadina

Program Studi Magister Ilmu Komunikasi, Universitas Paramadina, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Rini Sudarmanti Universitas Paramadina

Program Studi Magister Ilmu Komunikasi, Universitas Paramadina, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

How to Cite
Ramadhan, F. V., & Sudarmanti, R. (2024). Jalinan Komunikasi antara Public Relations dan Jurnalis dalam Membangun Media Relations Bermakna (Studi Kasus: Tokopedia dan Kompas.com, Sub-Rubik: Money). Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 5(1), 832-841. https://doi.org/10.35870/jimik.v5i1.554
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References
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