Pengaruh Konten Media Sosial Instagram pada Akun @selatan.florist terhadap Minat Beli Followers: Pendekatan Elaboration Likelihood Model
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May 10, 2026
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The rapid advancement of technology has pushed business actors to rely on social media as their primary promotional channel. On the @selatan.florist account, several obstacles were identified in content production β particularly in feeds, stories, and reels β concerning visual appeal, upload consistency, and the depth of informative value delivered to the audience. This study examines the extent to which social media content produced by @selatan.florist affects followers' purchase intention. The Elaboration Likelihood Model (ELM) serves as the theoretical lens, explaining how individuals process persuasive messages and form attitudes in response. A quantitative methodology was applied, with a structured questionnaire distributed to 152 respondents who follow the @selatan.florist account. Simple linear regression analysis reveals a statistically significant influence of social media content on purchase intention. The RΒ² value of 66.3% indicates that visual aesthetics and informational depth in the account's content are decisive factors in converting audience attention into purchasing behavior.
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Wulandari, R., & Santoso, B. (2026). Pengaruh Konten Media Sosial Instagram pada Akun @selatan.florist terhadap Minat Beli Followers: Pendekatan Elaboration Likelihood Model. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 7(2), 269-281. https://doi.org/10.63447/jimik.v7i2.1857
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Aprilia. (2019). Pengaruh intensity, content, dan expressing positive feelings terhadap keputusan berkunjung di Brujul Adventure Park (Studi pada pengguna Instagram). Jurnal Ilmu Komunikasi, 1β8.
Bahri, N. N., & Al Husain, A. H. (2024). Pengaruh konten soft selling Instagram @Product.Zilla terhadap minat beli pada followers. e-Proceeding of Management, 11(6), 6911β6920.
ΔernikovaitΔ, M. (2019). The impact of influencer marketing on consumer buying behavior in social networks. Proceedings of the International Scientific Conference on Business and Management, 1β8. https://doi.org/10.3846/cibmee.2019.082
Fahira Atsiilah, G., & Hermawati, T. (2025). Pengaruh beauty influencer terhadap minat beli produk kosmetik di kalangan followers akun TikTok @Tasyafarasya. Jurnal Komunikasi Massa, 18(1), 11β18. https://jurnal.uns.ac.id/kom/
Febriansyah, W., Yunita, R. M., & Nugraha, R. (2024). Pengaruh pemasaran media sosial Instagram terhadap niat pembelian: Bukti dari produk susu nabati Oatside di Indonesia. Eduvest: Jurnal Studi Universal, 4, 670β686.
Hakim, S. Al, & Zuliestiana, D. A. (2022). Influence of social media marketing activity Instagram towards purchase intention in Le Bliss Bouquet Cirebon. Quantitative Economics and Management Studies, 3(3). https://doi.org/10.35877/454RI.qems976
Hardhiyanti, Y., & Rasyid, U. N. (2017). Komunikasi bisnis berbasis etika lingkungan sebagai CSR The Body Shop Indonesia (Studi kasus: Kampanye #Pay4Plastic). Jurnal Bricolage, 3(2), 103β117.
Hasdandi, P., Saputra, R., & Santoso, B. (2024). Pengaruh influencer marketing Rafi Ahmad terhadap minat beli produk Erigo di media sosial Instagram pada mahasiswa Ilmu Komunikasi UMS. Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora, 4(1), 1β12. https://doi.org/10.53697/iso.v4i1.1717
Koli, N., & Galih, K. D. A. P. G. (2023). Konten Instagram dan daya tarik iklan Real Men Nivea terhadap minat beli produk. Jurnal IKRAITH-Humaniora, 7(2), 177β187. https://journals.upi-yai.ac.id/index.php/ikraith-humaniora/issue/archive
Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran (Jilid 2). Erlangga.
Malfa, E. (2025). Konten TikTok dan minat beli produk pakaian lokal Tennuedeattire. Linimasa: Jurnal Ilmu Komunikasi, 8(2), 156β162. https://doi.org/10.23969/linimasa.v8i2.23372
Nindya, A. (2023). Pengaruh penggunaan fitur reels pada Instagram terhadap minat beli konsumen kedai kopi TMLST. Ikon: Jurnal Ilmiah Ilmu Komunikasi, 29(2), 112β128. https://doi.org/10.37817/ikon.v29i2.3466
Pradyumna, A. G., Suastini, N. M., & Adinda, C. (2024). Pengaruh promosi melalui Instagram terhadap minat beli di Alila Ubud. TOBA: Journal of Tourism, Hospitality and Destination, 3(3), 81β86. https://doi.org/10.55123/toba.v3i3.4053
Runturambi, J., & Farid, F. (2023). Pengaruh konten media sosial Instagram terhadap minat beli followers Golden Monkey Malatang Hotpot. Kiwari, 2(4), 584β592. https://doi.org/10.24912/ki.v2i4.27230
Sabila, A. A., Martha, E. S., & Anwar, R. C. (2022). Pengaruh publik figur sebagai brand ambassador terhadap minat beli produk skincare. JKOMDIS: Jurnal Ilmu Komunikasi dan Media Sosial, 2(3), 328β331. https://doi.org/10.47233/jkomdis.v2i3.381
Saputra, R. H., Rambe, W. P., & Solihin, M. (2022). Pengaruh terpaan iklan YouTube Shopee terhadap minat beli mahasiswa Ilmu Komunikasi Unriyo. MASSIVE: Jurnal Ilmu Komunikasi, 2(1), 58. https://doi.org/10.35842/massive.v2i1.63
Sepilla, S., & Purworini, D. (2022). The effect of celebrity endorser Raffi Ahmad and testimonial on consumer buying interest of Lemonilo products on social media. Proceedings of the International Conference on Community Empowerment and Engagement (ICCEE 2021), 661, 71β79. https://doi.org/10.2991/assehr.k.220501.009
Stansyah, M. R., Choirunnisa, R., Tegar, M., & Putri, S. S. A. (2023). Analisis pengaruh minat beli konsumen terhadap pembelian makanan dan minuman melalui aplikasi Go Food. Jurnal Pendidikan Tata Niaga (JPTN), 11(1), 43β49. https://doi.org/10.26740/jptn.v11n1.p43-49
Suwasano, N. R., & Djauhari, M. (2022). Pengaruh media sosial Instagram @LocalPrideIndonesia terhadap minat beli followers. DIGICOM: Jurnal Komunikasi dan Media, 2(2), 88β98.
Syaputri, D., Devita, S., & Listyani, U. (2023). Pengaruh konten marketing TikTok @Hazellitaa terhadap minat beli baju di Shopee. JKOMDIS: Jurnal Ilmu Komunikasi dan Media Sosial, 3(1), 8β11. https://doi.org/10.47233/jkomdis.v3i1.434
Taufik, F., & Handayani, R. (2024). Pemanfaatan aplikasi Instagram Flower Batavia di Kendari dalam meningkatkan promosi pemasaran. Jurnal Ilmu Komunikasi UHO: Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi, 9(3), 747β755. https://doi.org/10.52423/jikuho.v9i3.248
Valentin, V. (2023). Efektivitas konten digital terhadap minat beli produk Kopi Kenangan (Survei pada followers Instagram @kopikenangan.id). Jurnal IKRAITH-Humaniora, 6(1), 175β184. https://journals.upi-yai.ac.id/index.php/ikraith-humaniora/issue/archive
Wardatul Jannah, & Swarnawati, A. (2025). Pengaruh konten Instagram Dear Me Beauty terhadap minat beli konsumen (Survei pada followers Instagram @Dearmebeauty). Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi, 3(1), 44β58. https://doi.org/10.59841/saber.v3i2.2532