Dramaturgi Personal Branding Andika-Hendrar dalam Membangun Citra Politik Melalui Instagram (Studi Kasus Kontestasi Calon Pilgub Jateng 2024)
Article Sidebar
📅
Published:
Jan 10, 2025
Main Article Content
Abstract
Article Summary
This Study analyzes the strategic dramaturgy implemented by the 2024 Central Java Governor candidate pair, Andika Perkasa and Hendrar Prihadi, in building their political image via Instagram. The dramaturgical approach highlights how candidate pairs create a "political stage" through symbols, narratives and structured public interactions to attract voters' attention. This research uses a qualitative descriptive method with data analysis and social media content analysis. The research results show that dramaturgical strategies play an important role in building public perceptions of the couple as firm, popular and inclusive leaders. This article also presents a tabular analysis of the dramaturgical elements used by Andika and Hendrar in various campaign contexts.
Keywords
Article Keywords
Downloads
Download data is not yet available.
Article Details
How to Cite
Idelia, R. T., & Putranto, A. (2025). Dramaturgi Personal Branding Andika-Hendrar dalam Membangun Citra Politik Melalui Instagram (Studi Kasus Kontestasi Calon Pilgub Jateng 2024). Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 6(1), 750-759. https://doi.org/10.35870/jimik.v6i1.1315
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
References
Defretes, D. A., & Kleden, K. L. (2023). Efektivitas Pemilihan Umum Serentak Tahun 2024. Jhp17, 8 (2), 49–58.
Goffman, E. (2023). The presentation of self in everyday life. In Social theory re-wired (pp. 450-459). Routledge.
Joniarta, I. W. (2024). STRATEGI KOMUNIKASI POLITIK PASANGAN CALON DALAM MENINGKATKAN DUKUNGAN ELEKTORAL MELALUI MEDIA SOSIAL INSTAGRAM DALAM PERSPEKTIF ADMINISTRASI PUBLIK. GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan, 11(2), 28-32. https://doi.org/10.56015/gjikplp.v11i2.309.
Kanda, A. (2021). Personal branding melalui Instagram. Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi, 17(1), 45-66. https://doi.org/10.24239/al-mishbah.Vol17.Iss1.218.
Nurhalimah, N., & Turistiati, A. T. (2019). Instant Personal Branding Calon Legislatif Melalui Instagram. Jurnal Komunikasi Global, 8(2), 174-189. https://doi.org/10.24815/jkg.v8i2.14971.
Purnama, A. A. D. (2019). Strategi Menjaga Konstituen: Studi Kasus Anggota DPR RI 2014-2019 Daerah Pemilihan Jawa Tengah I. POLITIKA, 10, 2.
Putranto, A. (2024). Komunikasi Politik. Cendikia Mulia Mandiri.
Rizal, A. (2022, June). Pemilukada Serentak 2024: Dinamika, Urgensi dan Tantangan. In Indonesian Annual Conference Series (pp. 136-140).
Salman, A., Yusoff, M. A., Salleh, M. A. M., & Abdullah, M. Y. H. (2018). Pengunaan media sosial untuk sokongan politik di Malaysia [The use of social media for political support in Malaysia]. Journal of Nusantara Studies (JONUS), 3(1), 51-63. https://doi.org/10.24200/jonus.vol3iss1pp51-63.
Saptanti, E. I. (2020). Analisis Manajemen Impresi Ma’ruf Amin dalam Debat Pilpres 2019. Ultimacomm: Jurnal Ilmu Komunikasi, 12(2), 262-284. https://doi.org/10.31937/ultimacomm.v12i2.1573.
Seran, H. E. (2023). Dramaturgi: Presentasi Diri Ganjar Pranowo pada Media Sosial Instagram. Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi, 12(2), 188-201. https://doi.org/10.35508/jikom.v12i2.9186.
Tiopan, D., & Negoro, T. (2023). Menyongsong Pesta Pemilihan Umum 2024 Bagi Generasi Milenial dan Gen Z. P rosiding S endima S, 8(1), 296-301.
Tritintya, N. P. D. E. (2024). Dramaturgi Presentasi Diri Ni Luh Djelantik Pada Media Sosial Instagram Jelang Pilkada 2024. Jurnal Penelitian Sosial Ilmu Komunikasi, 8(2), 94-103.
Yamin, B., & Nurfadilah, M. (2024). The Influence of Digital Personal Branding Strategy and Supporting Political Party Reputation on the Electability of DPR-RI Legislative Candidates Mediated by Public Trust. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(3), 6571-6596. https://doi.org/10.31538/iijse.v7i3.5064.
Goffman, E. (2023). The presentation of self in everyday life. In Social theory re-wired (pp. 450-459). Routledge.
Joniarta, I. W. (2024). STRATEGI KOMUNIKASI POLITIK PASANGAN CALON DALAM MENINGKATKAN DUKUNGAN ELEKTORAL MELALUI MEDIA SOSIAL INSTAGRAM DALAM PERSPEKTIF ADMINISTRASI PUBLIK. GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan, 11(2), 28-32. https://doi.org/10.56015/gjikplp.v11i2.309.
Kanda, A. (2021). Personal branding melalui Instagram. Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi, 17(1), 45-66. https://doi.org/10.24239/al-mishbah.Vol17.Iss1.218.
Nurhalimah, N., & Turistiati, A. T. (2019). Instant Personal Branding Calon Legislatif Melalui Instagram. Jurnal Komunikasi Global, 8(2), 174-189. https://doi.org/10.24815/jkg.v8i2.14971.
Purnama, A. A. D. (2019). Strategi Menjaga Konstituen: Studi Kasus Anggota DPR RI 2014-2019 Daerah Pemilihan Jawa Tengah I. POLITIKA, 10, 2.
Putranto, A. (2024). Komunikasi Politik. Cendikia Mulia Mandiri.
Rizal, A. (2022, June). Pemilukada Serentak 2024: Dinamika, Urgensi dan Tantangan. In Indonesian Annual Conference Series (pp. 136-140).
Salman, A., Yusoff, M. A., Salleh, M. A. M., & Abdullah, M. Y. H. (2018). Pengunaan media sosial untuk sokongan politik di Malaysia [The use of social media for political support in Malaysia]. Journal of Nusantara Studies (JONUS), 3(1), 51-63. https://doi.org/10.24200/jonus.vol3iss1pp51-63.
Saptanti, E. I. (2020). Analisis Manajemen Impresi Ma’ruf Amin dalam Debat Pilpres 2019. Ultimacomm: Jurnal Ilmu Komunikasi, 12(2), 262-284. https://doi.org/10.31937/ultimacomm.v12i2.1573.
Seran, H. E. (2023). Dramaturgi: Presentasi Diri Ganjar Pranowo pada Media Sosial Instagram. Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi, 12(2), 188-201. https://doi.org/10.35508/jikom.v12i2.9186.
Tiopan, D., & Negoro, T. (2023). Menyongsong Pesta Pemilihan Umum 2024 Bagi Generasi Milenial dan Gen Z. P rosiding S endima S, 8(1), 296-301.
Tritintya, N. P. D. E. (2024). Dramaturgi Presentasi Diri Ni Luh Djelantik Pada Media Sosial Instagram Jelang Pilkada 2024. Jurnal Penelitian Sosial Ilmu Komunikasi, 8(2), 94-103.
Yamin, B., & Nurfadilah, M. (2024). The Influence of Digital Personal Branding Strategy and Supporting Political Party Reputation on the Electability of DPR-RI Legislative Candidates Mediated by Public Trust. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(3), 6571-6596. https://doi.org/10.31538/iijse.v7i3.5064.